Even the Test Drive is Built for Families
As these family cars are built with both adults and kids in mind, we made every part of the test drive appeal to them too.
We created laminate hopscotch for the retailers to lay down in their showrooms.
We made this little hand puppet (Cedric) to keep the kids entertained on our EDM. The retailers could order their very own Cedric for their branch.
A brochure for the adults; a sticker book for the kids. The letter is even double sided and the kids' side is a party invite.
A close up of the characters we created, illustrated by Natalie Kilany.
The back page of the brochure contained Did You Know facts for the kids, and a Find The Worm game ran throughout the brochure.
We created a lenticular POS, where adults (looking straight on) see a photograph of a car in an empty fairground, but kids (looking up) see an illustration complete with characters enjoying the rides.
We created Test Drive Packs with games to keep the whole family entertained on the journey, voting paddles to give everyone their say and an audio cd narrated by Hugh Dennis.
