Last Chance Live
We held a silent disco the night before Virgin Media's V Festival and broadcast three live adverts on Channel 4, presented by the one and only Keith Lemmon. We asked viewers to guess the name of the track that people were dancing to, live from the festival site, for their chance to win a last minute ticket. This was supported by a Facebook competition leading up to the festival.
Viewers: 3.5 million
Competition entries. 112,000
Facebook likes: Doubled