About

b. 1986, HK.

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CLIENTS :


Apple, Berocca, Cadbury, Coke, CommBank, Citroen, Dettol, Exxon, Galaxy, The Guardian, Guinness, Kellogg's, Lexus, McCain, Maestro, Muller, Nissan, Nudie, Playstation, Qantas, Surf, Star Alliance, Toyota, Travelodge, Virgin Media, Volkswagen, Walkers, Whiskas, Xbox.

 

 

 

I am a Senior Copywriter with over 12 years' experience across many brands; from global to start-up, from cat food to condoms, at digital agencies and traditional, in the UK and Australia.

I have been integral in several pitch wins, namely the Guinness Storehouse at Tribal DDB and the Seat business whilst freelancing at Analog folk.

My most famous work is arguably the Halo 3 'Believe' campaign for Xbox, winning many awards including a Cannes Lion Grand Prix and a D&AD Yellow Pencil.

My most controversial work is probably the launch of Hero Condoms in Australia with the campaign 'Have sex, save a life.'

CV available upon request.